Microsoft, The Avowed

Commercial

The Avowed release film features a naturalistic yet stylised look that reflects the game’s psychological tension, using controlled lighting, rich shadows, and deliberate camera movement to heighten atmosphere. The mushroom sequences were shot in a studio using timelapse to allow for precision and mood control, while the street scenes were filmed on location in London, blending realism with a subtle cinematic edge. Each frame was designed to carry emotional weight and deepen the narrative experience.

Director: Thiago Campos / John Wilds

Director of Photography: Andy Parsons

Equipment used: Alexa35

Mycologist: Dominic Downing